SOCIAL MEDIA
-
Pinterest Partners with LTK To Expand Its Product Listings
Pinterest has announced a new partnership with affiliate shopping platform LTK, which will see the best-performing image posts from LTK automatically cross-posted to Pinterest as well. LTK (which is acronym for “like to know”) provides a platform for influencers to showcase affiliate products, via shoppable posts, similar to social media updates. So, really, it’s pretty similar to Pinterest’s listings anyway,…
Read More » -
LinkedIn Launches Video Creation Integration for Adobe Express
LinkedIn has announced a new integration with Adobe Express, which will enable you to create video content using Adobe’s extensive array of creation tools. As you can see in this video, using the new LinkedIn integration, Adobe Express users will be able to create content using Adobe’s templates and AI tools, with specific elements designed for LinkedIn. As per LinkedIn:…
Read More » -
Meta Takes Next Steps Towards the Development of True Artificial Intelligence
Meta’s looking to take the next major steps in AI development, which has become a key focus for Meta CEO Mark Zuckerberg, as he eyes a new era of digital interaction, where true artificial intelligence can be achieved. Meta’s latest project on this front is its V-JEPA 2 world model, which can help computer systems understand more about their environment,…
Read More » -
TikTok Outlines Shopping Returns Policies as Extended US Sell-Off Deadline Looms
Retailers using, or looking to use TikTok Shop, take note: TikTok has outlined its returns and refunds policy for all products sold in the app, which retailers need to abide by in listing their items in-stream. And it’s pretty straightforward for the most part, designed to ensure that all in-app shoppers have a positive experience. As per TikTok: “Most items…
Read More » -
Meta Says Link Posts on Threads Are Seeing Better Performance
Are you seeing more referral traffic from Threads of late? According to Instagram chief Adam Mosseri, the Threads team has been working to improve the reach of links in the app, with a view to encouraging more publishers and creators to post to the app. As per Mosseri: “We’ve been working on making sure links are ranked properly. Links have…
Read More » -
Snapchat Launches Apple Watch App
Snapchat’s added a new way for users to stay in touch with conversations in the app, with a new Snapchat app for Apple Watch, which will be able to display messages, and enable simple response, from your device. As you can see in this example, as with regular DMs on Apple Watch, you’ll now also be able to view and…
Read More » -
X Reforms API Pricing as It Seeks More Revenue Options
Given the rising value of data sources, this could be a smart move from X. Or a disastrous one, depending on the specifics of its implementation. According to reports, X has started informing its top-tier Enterprise API subscribers that it will soon shift away from an access pricing model, to a revenue share one instead, which will see X take…
Read More » -
Reddit Publishes Back-To-School Marketing Guide
Reddit’s published a new guide to “Back to School” marketing strategies, which could give you some more food for thought as to where you should be running your ads in the lead-up to the academic year. The 31-page guide includes a heap of insights into Reddit engagement among parents and students, and how it’s used as an accompaniment for product…
Read More » -
X Continues To Highlight Misleading Claims About Its Popularity
If you’re a regular reader of Social Media Today, then you’ve no doubt read my rantings on this before, and it’s not really news, as such, but more of a peeve that continues to fester over time. In any event, the team at X continues to amplify random claims that “X is the number one news app in France,” “X…
Read More » -
Pinterest to Sponsor the New York Liberty To Expand Sports Linkage
Sports engagement is a key driver of social media discussion, though you likely wouldn’t presume that sports would play a big role in Pinterest, which is mostly focused on fashion and design-based content. Yet, as Meta signs new sports partnerships, and X integrates gameday activations, Pinterest is also looking to dip into sports engagement, through a new sponsorship deal with…
Read More »